GI Application No. 439

GI Applicant : Assam Agricultural University

Native to the North-eastern regions of India, the scented rice locally known as Joha is an exclusive type under Sali rice. Joha rice is also known by the name of winter rice, Jaha rice or mi Jaha. It also relishes the entitlement of being a Geographical Indication (GI) tag that is given to Assam. Because of its innate scent, Joha has a special place among all kinds of rice and is extremely valued, generally known for its scent, essence and exemplary taste. The characteristic scent of Joha rice is classified as 2-acetyl-1- pyrroline, which is absolutely different when compared to the famous basmati rice, another type of the aromatic rice.

This home grown rice of Assam, with its high fat and proteins namely albumin, globulin etc. makes for a handy nutritious cereal. Alongside its fragile surface, it is wealthy in amino acids, proteins, calcium, iron and is high on starch. Alongside its nutritious worth, it is known for its sweet fragrance, superfine bit, great cooking characteristics, and brilliant agreeability and taste. With its small grain size and highly aromatic values, Joha rice is most appropriate for making fragrant pulao, and tasty sweets like kheer or rice pudding. It is likewise devoured as Plain Boiled Rice or seasoned seared rice, giving out an outlandish food and is the ideal counterpart for various ethnic delights.

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