PURBASHREE.COM is the product sales and ecommerce division of North Eastern Handicrafts & Handlooms Corporation Ltd. (NEHHDC).
Incorporated in 1977, North Eastern Handicrafts and Handloom Development Corporation (NEHHDC), as the name suggests is an organisation that attempts to develop and promote the indigenous crafts of the region by connecting craftsmen to prospective markets and consumers and generating economic, cultural and social opportunities for creators while adding cultural value for consumers. The corporation is under the administrative control of the Ministry of Development of North Eastern Region (DoNER), Government of India.
It offers a range of products from all the eight North Eastern states namely Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura. The organisation procures handicrafts and handlooms from artisans and weavers across the region and retails the same through its chain of “Purbashree” Emporia located at Shillong, Guwahati, Kolkata, New Delhi, Bangalore and a Sales Promotion Office at Chennai. Moreover it promotes the products at various national and international markets through exhibitions and trade fairs.
The Corporation also conducts training programmes and seminars for skill and knowledge upgradation of the artisans and weavers.
To improve the quality of life of artisans, weavers and entrepreneurs by increasing demand for North East handicraft and handloom products in the national and international markets.
- Collaborate with artisans, weavers and entrepreneurs to produce quality handicraft and handloom products through design, technical and skill interventions
- Procure their products at a fair price and market them
- Help them find markets for their products in the country and abroad.
- Providing financial, technical and other assistance to craftsmen, weavers, co-operatives and other establishments
- Establish, operate and promote Sales Centres, like emporia, show-rooms, publicity offices and exhibition cells for improving accessibility of the goods
- Organise production through co-operatives, artisans or its own production centres
- Promote and operate schemes for development of handicrafts, handlooms and allied products
- Establish production centres for those craft industries where the demand is growing
- Provide training for multiplying and upgrading traditional skills